Do you run a business from home that offers property services like pressure washing, housekeeping, repairs, running errands for busy families, or pet sitting? These are considered service area businesses and you can get a free Google Business listing and Google Maps listing to begin marketing your services online! Google listings put your business directly in a customer’s path to purchase.

Did you know you can create a powerful online presence for your home-based business without using your home address? Google offers free tools to help local service area businesses reach new clients. You can impact the Google search algorithm by posting updates to your Google Business Profile regularly for free.

Thinking of offering services in your local area? Here are some businesses that can benefit from a free business profile:

  • House Cleaners
  • Errand Runners
  • Personal Assistants
  • Pet Sitters (drop-in visits)
  • Handymen
  • Pool Cleaners/Maintenance
  • Electricians (for small jobs)
  • Mobile Notary Publics
  • Computer Tutors
  • Personal Chefs
  • House Painters
  • Home Organizers

Here’s what you need to complete the profile:

Business name

Deciding on a name? To get the most eyes on your business listing consider naming your business so it describes what you do. These are keywords potential customers will use to find services.

 Make sure you can buy a matching Domain / URL. For example, lutzhomecleaning.com, lisaorganizesclosets.com, and handymanmike.com.  The shorter, the better, and .com is still the most trusted after the dot extension.  I use this link to check for available domains: Namecheap.com.

The other important consideration is any existing accounts with your business name such as a Facebook or Yelp. Google will use these accounts to verify your business and the name needs to match to be considered real.

An address

Your service area business needs to have an address to verify. 

A Gmail account

You can use Google’s free resources like photo storage, documents, and spreadsheets. Later, you can connect your email to an email with your business name once you have a url purchased.

Here’s how to set up your Google Business Profile to increase your visibility:

Conquer Local Searches: Setting Up Your Service-Area Business on Google My Business

  1. Claim or Create Your Profile
    Head over to Google Business Profile and sign in with your Google account. If you haven’t already, claim your existing business listing or create a new one.
  2. Fill Out Your Business Information
    This is your chance to shine! Accurately fill out all the details, including your business name, phone number, website (if you have one), and a clear description of your services. Highlight what makes your business unique! For example, a mobile groomer might mention using all-natural products or offering convenient scheduling options.
  3. Declare You’re a Service-Area Business
    When entering your address, Google will ask if you have a physical location that customers can visit. Since you travel to clients, select “I deliver goods and services to my customers at their location“.
  4. Define Your Service Area
    This is key! Under “Service area,” click “Edit” and enter the specific cities, zip codes, or regions you serve. You can add up to 20 areas to ensure potential clients searching for your services in those locations can find you. A landscaper might target specific neighborhoods known for large yards, while a mobile groomer could target areas with a high concentration of pet owners.
  5. Add Photos and Get Verified
    Showcase your expertise! Upload high-quality photos that represent your services. For a landscaper, this could be pictures of completed projects or your landscaping crew in action. Mobile groomers could showcase their grooming van and happy, freshly groomed pups. Finally, complete the verification process to confirm your business ownership and boost your profile’s credibility.
Neon Open sign on beach surrounded by palm trees.

Following these steps, you’ll create a Google Business Profile that effectively reaches potential customers searching for your services in your designated areas. Remember, maintaining an accurate and updated profile is key, so review and adjust your information as needed.

Get the community involved with best practices for local SEO

Encourage satisfied clients to leave reviews on your Google Business Profile. Positive reviews build trust and encourage others to choose your services.

Post photos and encourage others to post photos on your business profile. Over 100 photos should be your first goal.

If you already have a website and a Google Business Profile, try searching for your business as a potential customer. Make sure your business information is consistent on all listings. Your business information linked to other sites can help SEO as long as key information is consistent. Google cross-references all your listings for accuracy.

Ready for a website?

I help local service businesses grow with the help of an online presence. A simple website and a free Google Business Profile is a powerful (and free!) tool to connect with potential customers in your local area.

I help business owners build out their Google Business Profile and I build and host simple, mobile-friendly business websites that showcase services and build trust with potential clients.

Let’s chat about how I can help you build your website and Google Business Profile!

Want to manage your site? No problem!
I can teach you the basics of website maintenance, or I can handle updates for you.

Empower yourself and your fellow micro-businesses with the free tools available online. Hire a professional to get you going on a website that you can scale with content and build a hub for your field. Go dominate those local searches!