Work Samples

Web

Mindful Hearts Institute

A Mental Health Counselor well versed in Complex-Trauma and PTSD wants to expand her practice to EMDR for other trauma-related symptoms.

showing site header on ipad

Web

A Path To Change Counseling

A new website to promote EMDR therapy for a range of trauma symptoms like addiction and obsessive behaviors.

showing site header on ipad

Print

Magazine Article Layouts & Typesetting

For Life For Less Magazine
Retail vitamin supplement shop monthly print publication

Workflow

The marketing team produced at least two articles a month. We brainstormed ideas and kept an ongoing list to choose from. It was my job to suggest edits for space, finalize a title, source images, create graphics, and layout the content.

Resources

Stock photos were chosen from Istock. Project created with Adobe InDesign and Photoshop.

magazine article screen shot
magazine article screen shot

Print

Gym Posters

Created 24″ x 36″ poster series to advertise in a local gym.

Workflow

A clean design with a simple message for each poster. Stock images were used as the focal point to catch the eye of folks working out. The slogan “Your neighborhood resource for” was added to describe broad categories of offerings that appeal to the fitness-conscious gym-goer.

magazine article screen shot
magazine article screen shot
magazine article screen shot

Print

Conference Flyers

Stock portfolio management tools

These flyers were created as a hand-out to finance and fintech conference-goers. This audience is generally not computer savvy so it was important to have informative print material available.

Workflow

A flyer was created for each product offering. I pulled  and edited copy from existing sources. I included a testimonial, along with features and benefits of the different applications.

magazine article screen shot
magazine article screen shot
magazine article screen shot

Social Media Mock-ups

Movie Night at the Pool Event

Workflow

Choose the best social channel to reach the target audience of apartment residents. Instagram and Meta (Facebook) are solid channels for renters of this community in St. Pete.

Get free follows with an ongoing campaign at the property level. Give small incentives to follow and post on a dedicated tag.

Meta Event Post

Post a “Movie Night” event schedule on Meta and Insta at the beginning of each month.  Create an event on Meta for each scheduled event.

example of Meta Event Post

Instagram Post

Post 48 hours before event.  A Friday afternoon  or Saturday morning post is great for weekend plan makers.

Tags

#lincolnshoresstpete #stpeteliving #floridastyle
#stpetelife #moviesbythepool #floridawinter #stpeteapartments

example of Meta Event Post

Instagram Story

Post on day of event.

Tags

#lincolnshoresstpete #stpeteliving #floridastyle
#stpetelife #moviesbythepool #floridawinter #stpeteapartments